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Csr Und Social Media - Unternehmerische Verantwortung in Sozialen Medien Wirkungsvoll Vermitteln (German, Paperback, 2014 ed.):... Csr Und Social Media - Unternehmerische Verantwortung in Sozialen Medien Wirkungsvoll Vermitteln (German, Paperback, 2014 ed.)
Riccardo Wagner, Georg Lahme, Tim Breitbarth
R1,157 Discovery Miles 11 570
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Renommierte Experten aus Wissenschaft, Unternehmenspraxis und Zivilgesellschaft analysieren Grundlagen und geben praxisnahe Tipps zur zielgruppengerechten und wirkungsvollen CSR-Kommunikation in sozialen Medien. In exemplarischen Praxisfallen, insbesondere rund um Marken- und Unternehmenskommunikation, Beziehungsauf- und ausbau im digitalen Zeitalter, sowie Berichterstattung und Transparenz im Social Web geht dieses Buch der Frage nach, wie CSR und Social Media erfolgreich strategisch miteinander verbunden werden koennen.

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