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Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets - New Perspectives (Hardcover): Belen Vallejo-Alonso,... Identifying, Measuring, and Valuing Knowledge-Based Intangible Assets - New Perspectives (Hardcover)
Belen Vallejo-Alonso, Arturo Rodriguez-Castellanos, Gerardo Arregui-Ayastuy
R5,007 Discovery Miles 50 070 Ships in 10 - 15 working days

Identifying, measuring, and valuing knowledge-based intangible assets: new perspectives highlights the importance of intangible resources in business management, the need for a strategic analysis that enables them to be identified and assessed, and solutions to these challenges. Aimed at executives, practitioners, academics and students, this book demonstrates new models and methods that allow progress to be made on the task of intangibles management, which is the fundamental source of wealth in the knowledge economy.

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