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Successful Social Media and Ecommerce Strategies in the Wine Industry (Hardcover, 1st ed. 2090): Gergely Sznolnoki, Liz Thach,... Successful Social Media and Ecommerce Strategies in the Wine Industry (Hardcover, 1st ed. 2090)
Gergely Sznolnoki, Liz Thach, Dani Kolb
R1,985 Discovery Miles 19 850
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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

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