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Wachstumsstrategien in Der Medienbranche - Eine Untersuchung Des Ressourcenbasierten Aufbaus Neuer Geschaftsfelder Bei... Wachstumsstrategien in Der Medienbranche - Eine Untersuchung Des Ressourcenbasierten Aufbaus Neuer Geschaftsfelder Bei Deutschen Printmedien (German, Paperback, 2008 ed.)
Gerrit Karalus; Foreword by Harald Hungenberg
R1,772 Discovery Miles 17 720
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Gerrit Karalus wertet aktuelle Wachstumsstrategien bei Zeitungen und Zeitschriften aus und formuliert ein Handlungsmodell, das zeigt, wie die bestehende Ressourcenbasis analysiert und fur die Wachstumsstrategien genutzt werden kann."

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