Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. Topics covered include: Foundations -- Basic Concepts Marketing Strategy & Plans Marketing Information Systems Understanding Consumer Behavior Understanding Organizational Buying Market Segmentation, Targeting & Positioning Product & Brand Strategy Services Marketing Distribution & Logistics Promotion Decisions Pricing International Marketing Promotion Decisions

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Carbon-Based Nanomaterials and Nanocomposites for Gas Sensing discusses the state of the art, emerging challenges, properties, and opportunities of various carbon-based nanomaterials and nanocomposites, for their application in smart gas sensors. The book focuses on various carbon-based nanomaterials and their nanocomposites, sensing mechanism, device fabrication, and their application for the sensing of various hazardous gases. This is important for several industries, environmental monitoring, and human healthcare, due to increased industrialization. Carbon-Based Nanomaterials and Nanocomposites for Gas Sensing provides systematic and effective guidelines for researchers who want to gain a fundamental understanding of how this class of materials is being used for gas sensing. Since these sensors can be applied for the automation of numerous industrial processes, as well as for everyday monitoring of various activities, such as public safety, engine performance, medical therapeutics, and in many other situations, this book will catch the attention of readers and motivate them for advanced research in the development of smart and efficient gas sensors.

Synthetic Polymers in Drug and Biotherapeutics Delivery covers recent advances in the design, synthesis and application of engineered polymers in the delivery of drugs and other biotherapeutic agents. The book covers new polymers that are fast replacing obsolete polymers in the field of drug delivery. Each chapter focuses on a specific polymer, detailing its design, synthesis, fabrication techniques and applications in drug and biotherapeutics delivery. This thorough examination provides a review of the latest research in this rapidly-changing field. Hence, it will be of interest to materials scientists, pharmaceutical scientists, biomedical engineers, chemical engineers and clinicians with an interest in materials development. Synthetic polymers provide a unique set of opportunities in drug and bio-therapeutic delivery due to their chemical versatility and tunable physicochemical properties. Such polymers can be formulated into nanoparticles, nanofibers, nanogels, microparticles, beads, hydrogels, and scaffolds to suit specific needs such as drug release rate and biodegradation with low toxicity.

The topic of creativity has only been on the fringes of pedagogy as it has been deemed either abstract or not measurable and therefore non-standardizable for educational purposes. However, most progressive educators from around the world used creativity as a means for cultural reformation and as a means of social justice. The focus of this edited book will be on culture and creativity. Chapters will consider various topics related to creativity such as - Is creativity cultural? How can creativity and culturally relevant pedagogy go together? Given the current state of education all over the world due to the Pandemic, topics related to creativity and teaching remotely will also be featured. Teachers often say one of two things - they are not creative or that they don't have the time to be creative given the curricular, administrative directions they are required to follow. However, each day, teachers find exceptionally creative ways to engage their students. Especially in the current situation of remote learning, teachers are relying on their creativity to not only create impactful lessons but also teach them creative lessons. While the focus of this book will be around the topic of culture and creativity, asking how it may be cultural; it will also cover a wide range of topics related to creativity and pedagogy as noted in the list of topics. Essentially, this book will ask if creativity is cultural, what implications does this have in terms of cultivating or teaching/learning creativity?

This book covers topics related to climate change, weather, greenhouse effect, solar energy, various cycles including carbon, hydraulic, sulphur, renewable energy conservation, ecology and sustainable environment. The contents of the book include pedagogical elements, such as exercises, tables and figures at appropriate places in each chapter, including problems and objective questions at end of each chapter, to aid in learning. Further, the unit conversion from FPS system to SI unit of each parameter, namely length, energy, power, velocity and pressure force, etc, and some standard constants used in examples are also provided in the book. The book also includes discussion about renewable energy sources, namely solar energy, wind energy, biomass energy and geothermal energy, etc, their availability and eco-friendly nature. This book can be a useful reference for those in academia and industry.

This volume conceptualizes and distinguishes storying from narrative and storytelling to establish itself as a method. It theorizes that storying pertains to ones' identity, to the unique positions of who one is, how they came to be, and why they came to be (Raj, 2019). Building upon foundational work from Freire, Greene, and Clandinin & Connelly, this book elucidates storying through a new concept "emotional truth"--a deeply personal and authentic experience that builds a tangible connection from teller to listener. Such an involved conception of Storying could have the potential to anchor storying as research methodology and as valid pedagogical practice. Further, the chapters in this book establish storying as a concept, method, and as pedagogical practice.

This new 3-volume set Innovative Approaches in Diagnosis and Management of Crop Diseases provides an abundance of new research and information on major diseases of various crops along with new techniques and technology for the detection of plant pathogens along with appropriate management strategies. Divided into three volumes and with chapters written by renowned and expert scientists working in different areas of plant pathology, the volumes cover important diseases of crops, incited by bacteria, fungi, viruses, viroids, phytoplasma, and nematodes. They address these disease challenges to commercial field and horticultural crops and their management. Volume 1 focuses on the Mollicute class of bacteria. It looks at the detection, diagnosis, and management of phytoplasma diseases and viroids, CRISPR-Cas9 genome editing in plants for virus resistance, next-generation sequencing technologies, and more. Volume 2 focuses on recent advances in diagnosis, detection, and management of diseases of specific crops, such as cotton, sesame, rice, wheat, millet, maize, field pea and pigeonpea, ginger and turmeric, guava, aonla, and vegetable cruciferous crops. Volume 3: Nanomolecules and Biocontrol Agents explores the use of novel new ways to prevent and mitigate plant diseases. These include novel green nanotechnologies; biosensors; biological management using phyllosphere-, rhizosphere-, and endosphere-derived biocontrol agents; employing biofumigation techniques; and plant immunization approaches. The book also considers the special challenge of plant disease management under the present climate change scenario. Key features: Presents diverse research of leading plant pathologists on detection, diagnosis, and management of crop diseases Shares innovative and emerging techniques for diagnosis and management of major plant diseases Covers a vast array of important crops and their diseases Diagnosis and management of biotic stresses play a pivotal role in efficient agriculture production, and together, these volumes of Innovative Approaches in Diagnosis and Management of Crop Diseases provide reviews of crucial research to effectively advance the detection, diagnosis, and management of crop diseases.