|
Showing 1 - 2 of
2 matches in All Departments
The inside story behind the success of KISS FM, the former London
pirate radio station, is revealed for the first time by Grant
Goddard in his new book 'KISS FM: From Radical Radio To Big
Business.' The subtitle of the book is 'The Inside Story Of A
London Pirate Radio Station's Path To Success.' In 1985, KISS FM
had been just one of many illegal pirate radio stations in London
playing black music that had been largely ignored by licensed
broadcasters. By 1989, KISS FM had won an FM radio licence to
broadcast legally in London, having fought off dozens of competing
bids from some of the biggest names in broadcasting and industry.
By 1991, KISS FM was attracting an audience of one million
listeners a week, making it one of the most successful radio
station launches in British broadcasting history. The inside story
of how a small London pirate radio station was transformed into one
of Britain's most successful youth brands is uncovered in this new
book. KISS FM's remarkable trajectory was the culmination of a
long-running campaign for a black music radio station in London
that had been started in 1970 by soul music pirate Radio Invicta.
The book also documents the determination of the government and the
commercial radio industry to rid Britain forever of pirate radio
stations, and the abject failure of their desperate efforts.
Goddard was a senior member of the KISS FM management team that
steered the transformation from weekend pirate station to
successful radio broadcaster. His detailed account will be of
interest to KISS FM listeners, the dance music community, media
students, broadcast historians, pirate radio enthusiasts and
business readers interested to understand how a successful
enterprise can be built from almost nothing. This comprehensive,
meticulously researched book offers a rare glimpse into the dark
and secretive world of pirate radio in London, revealing the naked
ambition and greed of some of those involved, as well as the
duplicity and lies deployed to destroy others who got in their way.
At the same time, it charts the achievement of Goddard's childhood
ambition to launch Britain's first licensed black music radio
station, and the consequences of that success. Author Grant Goddard
is a London-based media analyst specialising in the radio
broadcasting sector. For thirty years, he has worked in the radio
industry as a senior manager and consultant, in the UK and
overseas, and has written extensively about the radio business for
consumer and trade magazines. This is his second book.
"Digital radio switchover is unlikely to ever happen in the UK"
writes radio specialist Grant Goddard. His book offers a
blow-by-blow chronicle of the efforts to implement 'DAB' as a
replacement for FM and AM radio in Britain, from the deliberations
of the Digital Radio Working Group in 2008 to the legislation of
the Digital Economy Act during the final days of the Labour
government in 2010. Goddard uncovers a secret deal struck between
the government and the UK commercial radio industry to force DAB
radio upon the British public. He also exposes a wealth of
inaccurate and distorted information published by radio industry
lobbyists as part of their campaign to convince the government and
consumers that take-up of DAB radio has been a success in the UK
and overseas. Whereas, the data in this book show that consumer
interest in DAB radio had already started slowing down, making
digital radio switchover unlikely to ever happen in the UK. Grant
Goddard is a London-based media analyst specialising in the radio
broadcasting sector. For thirty years, he has worked in the radio
industry as a senior manager and consultant, both in the UK and
overseas, and has written extensively about the radio business for
consumer and trade magazines.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R369
Discovery Miles 3 690
Loot
Nadine Gordimer
Paperback
(2)
R398
R369
Discovery Miles 3 690
|