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Shifts towards Image-centricity in Contemporary Multimodal Practices (Paperback): Hartmut Stoeckl, Helen Caple, Jana Pflaeging Shifts towards Image-centricity in Contemporary Multimodal Practices (Paperback)
Hartmut Stoeckl, Helen Caple, Jana Pflaeging
R1,411 Discovery Miles 14 110 Ships in 12 - 19 working days

This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today's media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.

Die Sprache im Bild - Das Bild in der Sprache - Zur Verknupfung von Sprache und Bild im massenmedialen Text. Konzepte.... Die Sprache im Bild - Das Bild in der Sprache - Zur Verknupfung von Sprache und Bild im massenmedialen Text. Konzepte. Theorien. Analysemethoden (German, Hardcover)
Hartmut Stoeckl
R6,101 Discovery Miles 61 010 Ships in 12 - 19 working days

Das Buch etabliert das materielle Bild als Untersuchungsobjekt der Textlinguistik, indem es dessen hohen Stellenwert fur die Bedeutungskonstitution in Sprache-Bild-Texten aufzeigt. Antworten auf drei Fragen bestimmen die Konzeption der Studie: Wie funktionieren Bilder als kommunikative Artefakte und als mit Sprache untrennbar verbundene Zeichenmodalitat? Welche Arten von Bezugen koennen zwischen Sprache und Bild im Text aufgebaut werden - wie lassen sich diese theoretisch begrunden, systematisieren und textanalytisch handhaben? In welchen Beziehungen zueinander stehen sprachliche (d.h. anschauungsorientierte Formulierungen) und materielle Bilder? Das Buch zeichnet sich neben einer engen Verschrankung theoretischer und praktischer Aspekte v.a. durch die interdisziplinare Zusammenfuhrung verschiedenster einzelwissenschaftlicher Erkenntnisse zum Bild aus.

Shifts towards Image-centricity in Contemporary Multimodal Practices (Hardcover): Hartmut Stoeckl, Helen Caple, Jana Pflaeging Shifts towards Image-centricity in Contemporary Multimodal Practices (Hardcover)
Hartmut Stoeckl, Helen Caple, Jana Pflaeging
R4,469 Discovery Miles 44 690 Ships in 12 - 19 working days

This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today's media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.

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