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This volume brings together a range of voices from across the
global environmental media community to build a comparative
international set of perspectives on 'green' film and television
production. Through this, it provides a necessary intervention in
environmental media studies that actively foregrounds media
infrastructure, production, policy, and labour - that is, the
management and practice of media production cultures. Due to its
immense sociocultural influence and economic resources, the global
screen media industry is at the forefront of raising awareness for
the political and social issues resulting from accelerated
environmental instability. However, the 21st century relationship
between screen media and the environment has another face that
demands urgent scrutiny. The advent of the digital age and the vast
electrical and Information and Communication Technologies (ICT)
infrastructures required to support digital production,
distribution, and archiving has resulted in the rapid expansion and
diversification of the industry's resource use, infrastructure
construction, energy dependency, and consequent waste and emissions
production. Addressing these structures is essential to alleviating
their environmental and social impact and ensuring that the
industry's rhetoric on environmental responsibility is reflected in
its practice. As a mitigating counterbalance to the above trends,
there has been a heightenedpush for sustainability measures along
various lines of industry management, policy, and practice. These
initiatives-including the cultural values they reflect, the
political economies that form their logic, the managerial and
marketing tactics that orchestrate them, and the environmental
realities of their implementation-form the central object of
inquiry for this collection.
In an era when many businesses have come under scrutiny for their
environmental impact, the film industry has for the most part
escaped criticism and regulation. Its practices are more diffuse;
its final product, less tangible; and Hollywood has adopted
public-relations strategies that portray it as environmentally
conscious. In Hollywood's Dirtiest Secret, Hunter Vaughan offers a
new history of the movies from an environmental perspective,
arguing that how we make and consume films has serious ecological
consequences. Bringing together environmental humanities, science
communication, and social ethics, Hollywood's Dirtiest Secret is a
pathbreaking consideration of the film industry's environmental
impact that examines how our cultural prioritization of spectacle
has distracted us from its material consequences and
natural-resource use. Vaughan examines the environmental effects of
filmmaking from Hollywood classics to the digital era, considering
how popular screen media shapes and reflects our understanding of
the natural world. He recounts the production histories of major
blockbusters-Gone with the Wind, Singin' in the Rain, Twister, and
Avatar-situating them in the contexts of the development of the
film industry, popular environmentalism, and the proliferation of
digital technologies. Emphasizing the materiality of media, Vaughan
interweaves details of the hidden environmental consequences of
specific filmmaking practices, from water use to server farms,
within a larger critical portrait of social perceptions and
valuations of the natural world.
Hunter Vaughan interweaves phenomenology and semiotics to
analyze cinema's ability to challenge conventional modes of
thought. Merging Maurice Merleau-Ponty's phenomenology of
perception with Gilles Deleuze's image-philosophy, Vaughan applies
a rich theoretical framework to a comparative analysis of Jean-Luc
Godard's films, which critique the audio-visual illusion of
empirical observation (objectivity), and the cinema of Alain
Resnais, in which the sound-image generates innovative portrayals
of individual experience (subjectivity). Both filmmakers radically
upend conventional film practices and challenge philosophical
traditions to alter our understanding of the self, the world, and
the relationship between the two. Films discussed in detail include
Godard's "Vivre sa vie" (1962), "Contempt" (1963), and "2 or 3
Things I Know About Her" (1967); and Resnais's "Hiroshima, mon
amour" (1959), "Last Year at Marienbad" (1961), and "The War Is
Over" (1966). Situating the formative works of these filmmakers
within a broader philosophical context, Vaughan pioneers a
phenomenological film semiotics linking two disparate methodologies
to the mirrored achievements of two seemingly irreconcilable
artists.
Hunter Vaughan interweaves phenomenology and semiotics to
analyze cinema's ability to challenge conventional modes of
thought. Merging Maurice Merleau-Ponty's phenomenology of
perception with Gilles Deleuze's image-philosophy, Vaughan applies
a rich theoretical framework to a comparative analysis of Jean-Luc
Godard's films, which critique the audio-visual illusion of
empirical observation (objectivity), and the cinema of Alain
Resnais, in which the sound-image generates innovative portrayals
of individual experience (subjectivity). Both filmmakers radically
upend conventional film practices and challenge philosophical
traditions to alter our understanding of the self, the world, and
the relationship between the two. Films discussed in detail include
Godard's "Vivre sa vie" (1962), "Contempt" (1963), and "2 or 3
Things I Know About Her" (1967); and Resnais's "Hiroshima, mon
amour" (1959), "Last Year at Marienbad" (1961), and "The War Is
Over" (1966). Situating the formative works of these filmmakers
within a broader philosophical context, Vaughan pioneers a
phenomenological film semiotics linking two disparate methodologies
to the mirrored achievements of two seemingly irreconcilable
artists.
In an era when many businesses have come under scrutiny for their
environmental impact, the film industry has for the most part
escaped criticism and regulation. Its practices are more diffuse;
its final product, less tangible; and Hollywood has adopted
public-relations strategies that portray it as environmentally
conscious. In Hollywood's Dirtiest Secret, Hunter Vaughan offers a
new history of the movies from an environmental perspective,
arguing that how we make and consume films has serious ecological
consequences. Bringing together environmental humanities, science
communication, and social ethics, Hollywood's Dirtiest Secret is a
pathbreaking consideration of the film industry's environmental
impact that examines how our cultural prioritization of spectacle
has distracted us from its material consequences and
natural-resource use. Vaughan examines the environmental effects of
filmmaking from Hollywood classics to the digital era, considering
how popular screen media shapes and reflects our understanding of
the natural world. He recounts the production histories of major
blockbusters-Gone with the Wind, Singin' in the Rain, Twister, and
Avatar-situating them in the contexts of the development of the
film industry, popular environmentalism, and the proliferation of
digital technologies. Emphasizing the materiality of media, Vaughan
interweaves details of the hidden environmental consequences of
specific filmmaking practices, from water use to server farms,
within a larger critical portrait of social perceptions and
valuations of the natural world.
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