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Showing 1 - 25 of
36 matches in All Departments
Capturing the important place and power role that culture plays in
the decision-making process of migration, this Handbook looks at
human movement outside of a vacuum; taking into account the impact
of family relationships, access to resources, and security and
insecurity at both the points of origin and destination. Utilising
case studies from around the world, chapters look at migration from
the perspectives of a broad range of migrants, including refugees,
labour migrants, students, highly educated migrants, and documented
and undocumented movers. The Handbook moves beyond an understanding
of the economics of migration, looking at the importance of love,
skilled movers, food and identity in migrants' lives. It analyses
the assumption that migrants follow direct pathways to new
destinations where they settle, recognising the dynamic ways in
which movers travel, following circular routes and celebrating new
opportunities. Highlighting the challenges migrants face, disputes
around belonging and citizenship are explored in relation to rising
nationalism and xenophobia. The insightful studies of the choices
migrants make around both perceived and real needs and resources
will make this Handbook a critical read for scholars and students
of migration studies. It will also appeal to policy makers looking
to understand the complexity of the impetus to migrant movement,
and the important role that culture plays.
Transnational Marketing and Transnational Consumers are becoming
increasingly common in today's globalizing and fast moving world of
business. This bookpresents a fresh perspective focusing on the
transnational character of organizations and firms while
underlining the importance of the transnationality of marketing
strategies for success. At the same time, it introduces the novel
concepts of Transnational Consumers and Transnational Mobile
Consumers which take into account the increasing human mobility and
its implications for marketing success. This book gives flesh to
the ever popular shorthand "glocal" referring to strategies
thinking globally but acting locally. This is the reality of
current business environment where the norm is fast mobility of
goods, services, finance, and consumers.
"Transnational Mobility of Consumers is of increasing importance
for understanding transnational marketing."
"Prof. Ibrahim Sirkeci s new book, Transnational Marketing and
Transnational Consumers, deals with this important issue in an
excellent way. The book is highly recommendable for both academics
and practitioners in International Marketing."
""
"Svend Hollensen"
"University of Southern Denmark"
"Author of Global Marketing (Pearson)"
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Göç Dergisi
Selma Akay Ertürk, Erhan Kurtarır, Ibrahim Sirkeci
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R1,253
Discovery Miles 12 530
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Ships in 10 - 15 working days
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EGLR 1996
Barry Denyer-Green, Navjit Ubhi
Paperback
R2,820
Discovery Miles 28 200
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