El Celler de Can Roca is the restaurant in Girona, Spain opened in 1986 by the Roca brothers: Joan, Josep and Jordi. It holds three Michelin stars and in 2013, 2015, 2018 it was named the best restaurant in the world by Restaurant magazine. Jordi Roca is currently one of the world's most advanced chocolatiers, and was proclaimed best pastry chef in the world in the 2014, 50 Best Awards. This book shows Jordi's search for the origins of cocoa and his journey to discover how to master chocolate for the creation of new, totally revolutionary desserts. He travels through cocoa fields in Colombia, Peru and Ecuador to meet producers both in the interior of the jungle and in the new areas that produce some of the most prestigious cocoa on the market. He learns about the nature of the so called creole cacao, native to the Amazon rainforest, the characteristics of the crop and the way in which the cocoa cob ends up being transformed into the fermented and dry bean from which we obtain our chocolate. With this background, Jordi returns to his chocolate workshop in Girona and gives a new twist to his creative work, undertaking unique creations with the cocoas that he has collected over the course of his travels through the different countries of Latin America. The book includes 40 recipes, formulas and totally new creative ideas with cocoa as the mainstay of desserts, chocolates and ice cream. A National Geographic documentary on Jordi Roca's research into the world of cocoa in Latin America is currently being filmed.

El concepto de Capital Humano y su relacion con la evolucion del "conocimiento" no es nuevo. Pensadores como Platon, Adam Smith y Augusto Comte ya reconocian al "conocimiento de las personas" como una alternativa que mejora al Capital Humano, fuera y dentro de las organizaciones. Sin embargo el debate sobre el uso del conocimiento para mejorar el Capital Humano considerado como una ventaja competitiva sigue sin tener un acuerdo generalmente aceptado. Will Durant menciona: "es necesario humanizar el conocimiento, la verdadera historia del hombre no esta en los precios ni en los salarios, la historia del hombre esta en las contribuciones duraderas hechas por los genios a las culturas, la historia del hombre esta en la cronica de sus inventores, cientificos, estadistas, poetas, artistas, musicos y filosofos y lo que anadieron a la tecnologia, a la sabiduria, al arte y a la decencia de la gente." Cristalizar de manera objetiva la manera de medir el impacto del conocimiento con indicadores y criterios aceptables no es tarea sencilla, el Capital Humano tiene la capacidad de generar y fomentar competitividad a traves del conocimiento aplicado y transmitirlo generando mas conocimiento."