How do you spark genius? How do you earn a profit from fun? And how do you overcome unthinkable challenges? The developer of Simon, Fashion Polly Pocket, UNO Attack!, My Size Barbie, and Operation explains it all in this fascinating story of toys, transformation, and murder. In his captivating memoir, Jeffrey Breslow tells how: * Creating a game is a mix of Rube Goldberg, Santa's elves, mass production, and the bottom line. * He oversaw two multi-million dollar businesses that earned profits for more than four decades. Even while the industry transformed itself from using cardboard and plastics into electronics, his companies never acquired debt and never borrowed money from a bank! * He overcame the terrible misfortune of a deadly workplace shooting and led his shaken employees through the tragedy and back to running a thriving business. Millions of people around the world have played with games and toys Breslow and his partners invented-perhaps you have, too! Now, read Breslow's remarkable story and see how a flash of inspiration, followed by hard work and ingenuity, brought these wonderful games to life.