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Your company's identity, products, services, and strengths are all
represented by its written communications. From business plans and
sales presentations to newsletters and e-mail marketing, the way
the company comes across on a page or screen can make the
difference between big success and big trouble. "The AMA Handbook
of Business Documents" takes the guesswork out of preparing
firstclass written pieces of every type. Packed with dozens of
sample documents and practical tips, this handy guide is everything
you need to create: - Proposals - Memos - E-mails - Press releases
- Collection letters - Speeches - Technical, research and lab
reports - Sales letters - Policies and procedures - Warning letters
- Announcements - And much more Suited equally to executives,
entrepreneurs, managers, and administrative staff--anyone charged
with putting a business's intentions into words--"The AMA Handbook
of Business Documents" is a versatile, powerful, and indispensable
toolbox.
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