Make customer feedback work for your business.

Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.

"Pay Attention!" paves the way. Your company wins when you: Understand Customer ExpectationsEmbrace and implement The RATER Factors Define who you are and what you offerBecome E.T.D.B.W. (Easy To Do Business With)Connect with your audience in all mediums React appropriately and respond immediately to customer feedback Recover sincerely when things go wrong

All you need is to "Pay Attention!

Today's customers are demanding service that is faster, better, and more personalized than ever before. How can organizations ensure that they are prepared to meet that challenge? The latest addition to the best-selling "Knock Your Socks Off Service(R)" series, "101 Activities for Delivering Knock Your Socks Off Service" provides readers with the practical tools and cost-effective training required to help meet their customers' needs. Taking the unique position of seeing things from the customer's perspective, this collection of fun and enlightening exercises teaches customer service managers and employees valuable ways to help their organizations provide world-class service, and helps them create an action plan for improvement. Written in the same accessible and humorous style that made "Delivering Knock Your Socks Off Service" so popular, this companion guide covers such topics as: - how to say no - empathy vs. sympathy - service recovery - listening - email - telephone skills - customers from hell - winning words and soothing phrases - anticipating customer needs - building reliability - customer feedback - keeping a stress log - and more These simple but effective activities take only minutes, but deliver truly powerful, lasting results.