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Radio Pro is actually several books in one, covering every aspect
of personality radio-from the history of pioneer broadcasters to
how to become a successful personality. Forty-one-year radio pro
Joe Martelle also brings together a richly-varied selection of
candid comments on the subject from over 150 of America's best
broadcasters, seasoned pros, who tell it like it is and what it
takes to be a successful air and on-line personality. Containing
736 pages with hundreds of photos, Radio Pro is enlightening,
informative and thought provoking for both the radio student and
those interested in personality radio
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