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An inside look at crisis management in the 21st century, Feeding
Frenzy tells the story of two companies at war with each other, and
of the trial lawyers determined to keep the conflict on the front
pages. The Ford-Firestone tire crisis was the biggest business
story of 2000-2001. Deadly and mysterious rollover accidents of
Ford Explorers with failing Firestone tires took a toll of more
than 270 lives in the U.S. and at least 100 more in Venezuela and
other hot-climate countries. In compelling narrative, Feeding
Frenzy provides a richer case study than can be found in other
books on crisis communications. The reader climbs into the front
seat for an eventful ride with the Ford PR team, as the automaker
tries to understand what's causing the maddening accidents.
Firestone's recall of millions of tires does nothing to abate
unprecedented scrutiny from international media, safety advocates
and an angry U.S. Congress. All the while, trial lawyers are
leaking a new inflammatory document virtually every day to
journalists competing with one another to break the next big story
in this epic crisis. Jon Harmon is a chief communications officer
with experience in all facets of reputation management. Over a
23-year career at Ford Motor Company, Harmon served in numerous
roles requiring adroit media relations. He was Ford's chief
spokesman during national labor negotiations with the UAW, and for
many of Ford's high-profile legal cases and safety issues. As head
of public relations for Ford Truck, Harmon was thrust into
defending the Ford Explorer throughout the epic Ford-Firestone tire
crisis. Harmon is the author of the Force for Good Communications
blog for "aspirational public relations" at
www.forceforgoodcom.com.
Why do so many different people with widely dissimilar ideas and
customs get along as Americans? In American Beliefs, John McElroy
identifies and explains those essential ideas that promote the
unity of a vast nation and a diversified people because they have
been shared and acted upon by generations of Americans. Tracing
these beliefs historically from their origins in the earliest
experiences of the American colonists, Mr. McElroy shows how they
became continuing convictions that together form a pattern distinct
from those of other peoples. Work, he argues, shaped the primary
beliefs of Americans, for the task of the early settlers was first
of all to survive in a new wilderness. He then goes on to discuss
beliefs that grew from the experiences of immigrants, from life on
the frontier, and from the ideas that Americans developed about
religion and morality, politics, human nature, and the workings of
society. It is not birthplace or skin color that makes a person an
American, Mr. McElroy observes, but a common behavior based upon
principles of freedom and equality, individuality and
responsibility, improvement and practicality. American Beliefs is a
book greatly needed, a powerful antidote to decades of historical
and political writings that have concentrated on the differences
among Americans.
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