Joshua Gert presents an original and ambitious theory of the normative. Expressivism and non-reductive realism represent two very widely separated poles in contemporary discussions of normativity. But the domain of the normative is both large and diverse; it includes, for example, the harmful, the fun, the beautiful, the wrong, and the rational. It would be extremely surprising if either expressivism or non-reductive realism managed to capture all--or even the most important--phenomena associated with all of these notions. Normative Bedrock defends a response-dependent account of the normative that accommodates the kind of variation in response that some non-reductive realists downplay or ignore, but that also allows for the sort of straightforward talk of normative properties, normative truth, and substantive normative disagreement that expressivists have had a hard time respecting.
One of the distinctive features of Gert's approach is his reliance, throughout, on an analogy between color properties and normative properties. He argues that the appropriate response to a given instance of a normative property may often depend significantly on the perspective one takes on that instance: for example, whether one views it as past or future. Another distinctive feature of Normative Bedrock is its focus on the basic normative property of practical irrationality, rather than on the notion of a normative reason or the notion of the good. This simple shift of focus allow for a more satisfying account of the link between reasons and motivation, and helps to explain why and how some reasons can justify far more than they can require, and why we therefore need two strength values to characterize the normative capacities of practical reasons.

This book presents an account of normative practical reasons and the way in which they contribute to the rationality of action. Rather than simply 'counting in favour of' actions, normative reasons play two logically distinct roles: requiring action and justifying action. The distinction between these two roles explains why some reasons do not seem relevant to the rational status of an action unless the agent cares about them, while other reasons retain all their force regardless of the agent's attitude. It also explains why the class of rationally permissible action is wide enough to contain not only all morally required action, but also much selfish and immoral action. The book will appeal to a range of readers interested in practical reason in particular, and moral theory more generally.

This book presents a new account of normative practical reasons and the way in which they contribute to the rationality of action. Rather than simply 'counting in favour of' actions, normative reasons play two logically distinct roles: requiring action and justifying action. The distinction between these two roles explains why some reasons do not seem relevant to the rational status of an action unless the agent cares about them, while other reasons retain all their force regardless of the agent's attitude. It also explains why the class of rationally permissible action is wide enough to contain not only all morally required action, but also much selfish and immoral action. The book will appeal to a range of readers interested in practical reason in particular, and moral theory more generally.

Neopragmatism is a very general language-first approach to questions about the existence or nature of various traditionally philosophically troubling entities or properties. It rejects metaphysical questions about these things by instead focusing our attention on our practices of using the relevant words: words like 'true', 'four', 'immoral', 'necessary', 'art', and so on. Once we have unmysterious naturalistic explanations of our practices of making assertions with these sorts of words, and of assessing those assertions as true or false, metaphysical worries about them should simply fade away. Neopragmatism differs from more common expressivist accounts of the same sorts of vocabulary because expressivism is almost always offered as a local view, presented against a more general representationalist background. Neopragmatists, on the other hand, defend a global view that endorses deflationary accounts of the whole constellation of representational and semantic notions such as reference, truth, belief, assertion, and proposition. A general deflationism of this sort makes it impossible to draw a contrast between representational and non-representational propositions, assertions, or beliefs. While neopragmatism has been on the scene since the 1980's, it has generally only been visible to theorists working on the very general issue of the relation of language to reality. When it comes to first-order philosophical issues such as the nature of time, or the various modals, or color, or art, neopragmatism often seems simply not to be on the radar. This volume takes up the task of exploring the implications - direct and indirect - of the neopragmatist perspective for various first order philosophical issues.

Joshua Gert presents an original account of color properties, and of our perception of them. He employs a general philosophical strategy - neo-pragmatism - which challenges an assumption made by virtually all other theories of color. Neo-pragmatism rejects the standard representationalist strategy for solving "placement problems" in philosophy, which relies on the existence of a substantive notion of reference and truth. Instead, it makes use of deflationary accounts of such semantic notions. Applied to the domain of color, the result is a view according to which colors are primitive properties of objects, irreducible to physical or dispositional properties. In this way they are more like numbers, and less like natural kinds such as water or gold. Objective colors are also - contrary to current dogma - insufficiently determinate in their nature to allow them to be associated with precise points in standard color spaces. A given color can present different veridical appearances in different viewing circumstances, and to different normal viewers. It is these appearances, which are to be understood in an adverbial way, that can be located in standard color spaces. In explaining the distinction between objective color and color appearance, a central analogy to which Gert appeals is that between the perceptible three-dimensional shape of an object, and the various ways in which that shape appears from various perspectives. Primitive Colors also offers an account of color constancy, a moderated version of representationalism about visual experience, and a criticism of the thesis of the transparency of experience.