|
Showing 1 - 4 of
4 matches in All Departments
Methods for the Ethnography of Communication is a guide to
conducting ethnographic research in classroom and community
settings that introduces students to the field of ethnography of
communication, and takes them through the recursive and nonlinear
cycle of ethnographic research. Drawing on the mnemonic that Hymes
used to develop the Ethnography of SPEAKING, the authors introduce
the innovative CULTURES framework to provide a helpful structure
for moving through the complex process of collecting and analyzing
ethnographic data and addresses the larger "how-to" questions that
students struggle with when undertaking ethnographic research.
Exercises and activities help students make the connection between
communicative events, acts, and situations and ways of studying
them ethnographically. Integrating a primary focus on language in
use within an ethnographic framework makes this book an invaluable
core text for courses on ethnography of communication and related
areas in a variety of disciplines.
Methods for the Ethnography of Communication is a guide to
conducting ethnographic research in classroom and community
settings that introduces students to the field of ethnography of
communication, and takes them through the recursive and nonlinear
cycle of ethnographic research. Drawing on the mnemonic that Hymes
used to develop the Ethnography of SPEAKING, the authors introduce
the innovative CULTURES framework to provide a helpful structure
for moving through the complex process of collecting and analyzing
ethnographic data and addresses the larger "how-to" questions that
students struggle with when undertaking ethnographic research.
Exercises and activities help students make the connection between
communicative events, acts, and situations and ways of studying
them ethnographically. Integrating a primary focus on language in
use within an ethnographic framework makes this book an invaluable
core text for courses on ethnography of communication and related
areas in a variety of disciplines.
Official Tourism Websites: A Discourse Analysis Perspective
investigates the construction and promotion of identity of tourist
locales by the designers of the official websites for destinations
such as Santiago de Compostela, Spain; the Baltic states of Latvia
and Estonia; New Orleans, Louisiana and Gary, Indiana;
Myanmar/Burma; US Sports Halls of Fame; and, in recognizing the
influence and popularity of such sites, three websites parodying
the imaginary nations of Phaic Tan, Molvania, and San Sombrero.
Analysis addresses how tourism websites foster social action and,
therefore, contribute to the (re)construction of nations and other
communities by variably fostering re-imagination, rebirth,
renaissance, promotion and caution, and patriotism. Recognizing
that tourism texts can function to both construct and embody
identity for their respective locales, this investigation employs
critical discourse analysis, multimodal discourse analysis, and
visual semiotic analysis in the investigation of web texts and
images.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|