Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates' approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens' engagement with the issues-these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship-an ideal volume for students, scholars, and political analysts alike.

Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates' approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens' engagement with the issues-these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship-an ideal volume for students, scholars, and political analysts alike.

Poli Sci Fi: An Introduction to Political Science through Science Fiction allows readers, students, and instructors to explore the multiple worlds of science fiction while gaining a firm grasp of core political science concepts. This carefully composed text is comprised of sixteen brief chapters, each of which takes a prominent science fiction film or television episode and uses it to explore fundamental components of political science. The book is designed to serve as a supplemental text for undergraduate political science courses, especially Introduction to Political Science. The structure and content of the volume is shaped around the organization and coverage of several leading texts in this area, and includes major parts devoted to theory and epistemology, political behavior, institutions, identity, states, and inter-state relations. Its emphasis on science fiction-and particularly on popular movies and television programs-speaks to the popularity of the genre as well as the growing understanding that popular culture can be an extraordinarily successful vehicle for communicating difficult yet foundational concepts, especially to introductory level college students.

Poli Sci Fi: An Introduction to Political Science through Science Fiction allows readers, students, and instructors to explore the multiple worlds of science fiction while gaining a firm grasp of core political science concepts. This carefully composed text is comprised of sixteen brief chapters, each of which takes a prominent science fiction film or television episode and uses it to explore fundamental components of political science. The book is designed to serve as a supplemental text for undergraduate political science courses, especially Introduction to Political Science. The structure and content of the volume is shaped around the organization and coverage of several leading texts in this area, and includes major parts devoted to theory and epistemology, political behavior, institutions, identity, states, and inter-state relations. Its emphasis on science fiction-and particularly on popular movies and television programs-speaks to the popularity of the genre as well as the growing understanding that popular culture can be an extraordinarily successful vehicle for communicating difficult yet foundational concepts, especially to introductory level college students.

The president of the United States traditionally serves as a symbol of power, virtue, ability, dominance, popularity, and patriarchy. In recent years, however, the high-profile candidacies of Hillary Clinton, Sarah Palin, and Michelle Bachmann have provoked new interest in gendered popular culture and how it influences Americans' perceptions of the country's highest political office. In this timely volume, editors Justin S. Vaughn and Lilly J. Goren lead a team of scholars in examining how the president and the first lady exist as a function of public expectations and cultural gender roles. The authors investigate how the candidates' messages are conveyed, altered, and interpreted in "hard" and "soft" media forums, from the nightly news to daytime talk shows, and from tabloids to the blogosphere. They also address the portrayal of the presidency in film and television productions such as Kisses for My President (1964), Air Force One (1997), and Commander in Chief (2005). With its strong, multidisciplinary approach, Women and the White House commences a wider discussion about the possibility of a female president in the United States, the ways in which popular perceptions of gender will impact her leadership, and the cultural challenges she will face.