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E-commerce systems involve a complex interaction between Web Based
Internet related software, application software and databases. It
is clear that the success of e-commerce systems is going to be
dependent not only on the technology of these systems but also on
the quality of the underlying databases and supporting processes.
Whilst databases have achieved considerable success in the wider
marketplace, the main research effort has been on tools and
techniques for high volume but based on relatively simplistic
record management. The modern advanced e-commerce systems require a
paradigm shift to allow the meaningful representation and
manipulation of complex business information on the Web and
Internet. This requires the development of new methodologies,
environments and tools to allow one to easily understand the
underlying structure to facilitate access, manipulation and
modification of such information. An essential characteristic to
gain understanding and interoperability is a clearly defined
semantics for e-commerce systems and databases.
This book constitutes the proceedings of the 4th International Conference on Social Informatics, SocInfo 2012, held in Lausanne, Switzerland, in December 2012. The 21 full papers, 18 short papers included in this volume were carefully reviewed and selected from 61 submissions. The papers are organized in topical sections named: social choice mechanisms in the e-society, computational models of social phenomena, social simulation, web mining and its social interpretations, algorithms and protocols inspired by human societies, socio-economic systems and applications, trust, privacy, risk and security in social contexts.
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