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This book is the first in the management accounting framework
literature to provide readers with insights on how to manage
revenue and profit models by developing relationships with
customers. The Principal Editor, Professor Kenichi Suzuki, is the
founding father of Fixed Revenue Accounting (FRA) and his inputs
offer invaluable insights on how businesses can increase revenue
and adopt preventative measures to deal with the fluctuations in
the economy.FRA is a new management accounting tool that evaluates
and manages the impacts of fixed customers on a company's financial
health. 'Fixed customers' refer to frequent or regular customers
who are expected to repeat their purchases. Their repeated
purchases produce stability of revenue which in turn creates a
stable profit environment and certainty. The profitability and
stability generated by fixed customers can be utilized for
strategic management, planning, and decision making to encourage
investment for future growth.This book provides a deep
understanding of the usefulness of the new management accounting
tool, and covers both the introduction of the concept of FRA and
accompanying case studies in the contexts of Japanese manufacturing
and service companies adopting the FRA model by examining
profitability, stability, and growth analysis.
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