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The book features over 500 of the most iconic graphic designs from the beginnings of mechanical reproduction to the present day. Arranged in chronological order, the designs are accompanied by texts and illustrated with a range of imagery – including rarely seen historical, contextual and archival material – to shed light on their origin and development.
The field of graphic design, as we know it today, has its roots in two developments: the invention of the printing press in the fifteenth century and the Industrial Revolution of the eighteenth and nineteenth centuries, both of which contributed to the process of graphic reproduction. Today, trade, commerce, communications and culture continue to feed the need for graphic design, and technological developments - most notably the computer - are constantly broadening its possibilities. Of all the arts, graphic design comes closest to our contemporary daily life, as we interact with graphic design on an almost continuous basis. Five hundred graphic designs created since the advent of mechanical reproduction, are showcased in this archive - from the Gutenberg Bible and Nuremberg Chronicles of the fifteenth century, to the cutting edge magazines, posters and ephemera of today. It is the authoritative selection of newspapers, magazines, advertisements, typefaces, logos, corporate design, record and CD covers and moving graphics from around the world, which have created a benchmark for excellence and innovation. Compiled and researched by experts, and illustrated with up to six images per entry, including rarely seen historical and contextual material, The Phaidon Archive of Graphic Design is the ultimate reference guide for the design professional and enthusiast alike.
One of Switzerland's most important graphic designers, Josef Muller-Brockman (1914-1996) is the father of functional, objective design and an influential figure for generations of graphic designers around the world. He was a proponent of the grid system, which provides an underlying structure to graphic work, and he created many of the twentieth century's most significant and memorable posters. His influence on the world of graphic design is immeasurable and his life and work will be presented in this volume for the first time in comprehensive monograph form, with an authoritative text by Kerry William Purcell, author of Phaidon's Alexey Brodovitch, and over 400 images, ranging from finished works and design drafts to personal photographs.
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