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Konzentration im Sortimentsbuchhandel - Diagnose, Prognose und Handlungsempfehlungen (German, Paperback, 2011 ed.): Kerstin... Konzentration im Sortimentsbuchhandel - Diagnose, Prognose und Handlungsempfehlungen (German, Paperback, 2011 ed.)
Kerstin Emrich
R1,931 Discovery Miles 19 310
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Kerstin Emrich untersucht die Ursachen und Auswirkungen des Konzentrationsprozesses fur den Bucheinzelhandel auf der Basis einer umfassenden Markt- und Wettbewerbsanalyse. Neben grundlegenden Strategien und Losungsansatzen prasentiert die Autorin mit dem Convenience-Konzept eine konkrete, innovative Betriebsform."

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