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Emerging digital technologies are playing an increasingly
significant role in advancing citizen-based support all over the
world. They have become tools used for protest movements, and in
the establishment organizations use in campaigning. Exploring the
Role of Social Media in Transnational Advocacy is an essential
reference source for the latest scholarly research on the various
dimensions of new technology platforms, highlighting the use in
citizen-enabled, social advocacy campaigns. Featuring extensive
coverage on a broad range of topics such as virtual communities,
e-health, and e-government, this book is ideally designed for
academicians, researchers, students, and policy makers seeking
current research on different aspects of social media in campaigns.
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