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How do people understand metaphorical language? How do metaphors
affect the way people experience their social interactions? Do
people always interpret metaphors? Does a metaphor necessarily have
the same meaning to different people? Can a commonplace metaphor
affect the way people think even if they don't interpret it? Why
does it matter how people interpret metaphors? In this book,
Ritchie proposes an original communication-based theory of metaphor
that answers these and other questions about metaphors and
metaphorical language.
When Hillary Clinton conceded in 2008 that she didn't quite
'shatter the glass ceiling', and when Rick Perry in 2012 called
Mitt Romney a 'vulture capitalist', they used abbreviated
metaphorical stories, in which stories about one topic are
presented as stories about something entirely different. This book
examines a wide range of metaphorical stories, beginning with
literary genres such as allegories and fables, then focusing on
metaphorical stories in ordinary conversations, political speeches,
editorial cartoons, and other communication. Sometimes metaphorical
stories are developed in rich detail; in other examples, like
'vulture capitalist', they may merely be referenced or implied.
This book argues that close attention to metaphorical stories and
story metaphors enriches our understanding and is essential to any
theory of communication. The book introduces a theoretical
structure, which is developed into a theory of metaphorical stories
and then illustrates the theory by applying it to actual discourse.
The way the brain, body, and mind interact with social structure to
shape communication has so far not received the attention it
deserves. This book addresses this gap by providing a novel account
of communication as a social, biological and neurological force.
Combining theories from communication studies and
psycholinguistics, and drawing on biological and evolutionary
perspectives, it shows how communication is inherently both
biological and social, and that language and the neural systems
that support it have evolved in response to a complex social
environment. It introduces a clear set of terms based on current
research, and illustrates key concepts using real-life examples
from everyday conversation - speaking to a number of current
debates around the evolutionary and biological basis of language,
and the relationship between language, cognition, and environment.
Thought provoking and engaging, it will change the way we think
about the relationship between communication and cognition.
'Metaphor', a form of figurative language in which one thing or
idea is expressed in terms of another, is becoming an increasingly
popular area of study, as it is relevant to the work of
semanticists, pragmatists, discourse analysts and also those
working at the interface of language and literature and in other
disciplines such as philosophy and psychology. This book provides a
summary, critique and comparison of the most important theories on
how metaphors are used and understood, drawing on research from
linguistics, psychology and other disciplines. In order to ground
the discussion in actual language use, the book uses examples from
discourse, including casual conversations, political speeches,
literature, humor, religion and science. Written in a non-technical
style, the book includes clear definitions, examples, discussion
questions and a glossary, making it ideal for graduate-level
seminars.
'Metaphor', a form of figurative language in which one thing or
idea is expressed in terms of another, is becoming an increasingly
popular area of study, as it is relevant to the work of
semanticists, pragmatists, discourse analysts and also those
working at the interface of language and literature and in other
disciplines such as philosophy and psychology. This book provides a
summary, critique and comparison of the most important theories on
how metaphors are used and understood, drawing on research from
linguistics, psychology and other disciplines. In order to ground
the discussion in actual language use, the book uses examples from
discourse, including casual conversations, political speeches,
literature, humor, religion and science. Written in a non-technical
style, the book includes clear definitions, examples, discussion
questions and a glossary, making it ideal for graduate-level
seminars.
Overall, Ritchie provides an excellent introduction to Shannon's
theories of communication and the associated ideas concerning
information. --Library Quarterly SERIES QUOTE: "The second volume
in the series is titled information and the third volume is
Gatekeeping. Taking their lead from Chaffee, both Ritchie and
Shoemaker carefully explicate the concepts which focus their texts.
As is the first volume in the series, these are well-thought out,
succinct, and very readable volumes. Additional titles are planned.
. . . If the standards set by these three are continued, this
promises to be an exciting series which provides clarity and focus
to the study of communication." --ETC: A Review of General
Semantics Challenging, intriguing, complex--defining information
has occupied many of the best minds in the field of communication
for half a century. Information seeks to summarize and resolve the
difficult issues associated with this endeavor. Ritchie succinctly
explains the distinctions among the myriad
definitions/understandings of information and why these
distinctions are important. Providing a definition for information,
he then explores how the concept of information can connect various
aspects of the communication process in a coherent way. This
analysis ranges across several levels of conceptual usage:
technical meaning in engineering; the complex meanings of
information; and its metaphorical usage by communication theorists.
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