Engineers and technologists often operate from a worldview of 'ones and zeros.' The mission of this book is to interject the colorful world of creative thinking to help engineers and technologists learn to think and work differently. Thus, 'idea engineering' becomes the driving force, transforming engineers and technologists into innovators and entrepreneurs, using case studies and anecdotes from first-hand experience. The material in this book is organized to take the reader through basic concepts and techniques of creative thinking and innovation, to better solve engineering and technological challenges. It provides an overall understanding of who, what, why, when, and how 'idea engineering' can transform an individual and a company to formulate and apply the best possibilities.