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Erfolgsfaktoren des Sportsponsorings bei Grossereignissen - Eine empirische Untersuchung (German, Paperback, 2008 ed.): Frank... Erfolgsfaktoren des Sportsponsorings bei Grossereignissen - Eine empirische Untersuchung (German, Paperback, 2008 ed.)
Frank Huber, Isabel Matthes, Lars Dreckmeier, Holger Schunk
R2,080 Discovery Miles 20 800
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Frank Huber, Isabel Matthes, Lars Dreckmeier und Holger Schunk richten den Fokus ihrer Untersuchung auf einen Einstellungstransfer von einem Grossevent auf den Sponsor.

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