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Seminar paper from the year 2012 in the subject Business economics
- Supply, Production, Logistics, grade: 1,0, Technical University
of Braunschweig (Institut fur Automobilwirtschaft und Industrielle
Produktion), language: English, abstract: The business environment
of automobile manufacturers has been increasing in complexity. The
common call for sustainable development from a growing share of
consumers and political authorities alike has become a crucial
business driver for automotive companies and an essential
prerequisite for corporate competitiveness. Therefore, it is only
consequent that business mission statements on sustainability can
be found in nearly every larger manufacturer's public appearance.
However, in order to walk the talk, characteristics of
sustainability must be an inherent trait of an organization. For
production to adopt normative management decisions, the production
strategies are to be aligned with the superior business mission.
Hence, sustainability-oriented measures should be expected to exist
in any larger automobile manufacturer's strategic-tactical
production planning. This is where this paper sets in. In chapter
2, a framework for strategic-tactical production planning is
derived from literature and serves as center of reference for the
entire work. In this part, the importance of an integrated and
sustainabilityoriented production management is pointed out.
Sustainable automobile production links the two major chapters of
this work. In chapter 3, the framework of strategic-tactical
production planning is applied on the specific case of automobile
production. This approach is made in two ways. On the one hand,
available literature which directly addresses automobile production
strategies and tools to foster sustainability is evaluated. On the
other hand, relevant industrial publications such as sustainability
reports are investigated to verify theoretical findings and
visualize corporate approaches towards sustainable automobile prod
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