MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.
Among the subjects covered are:
* sports ethics
* sport and race
* sport and gender
* sport and violence on television
* the globalization of sports
* marketing sports on the Internet.

eBook available with sample pages: 0203014057

MediaSport discusses the ways in which sport and the media interact. It is a comprehensive introduction, written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies. Among the subjects covered are:
* sports ethics
* sport and race
* sport and gender
* sport and violence on television
* he globalisation of sports
* marketing sports on the internet.