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Business Analytics: Communicating with Numbers was written from the
ground up to prepare students to understand, manage, and visualize
the data, apply the appropriate tools, and communicate the findings
and their relevance. Unlike other texts that simply repackage
statistics and traditional operations research topics, this text
seamlessly threads the topics of data wrangling, descriptive
analytics, predictive analytics, and prescriptive analytics into a
cohesive whole. It provides a holistic analytics process, including
dealing with real life data that are not necessarily 'clean' and/or
'small' and stresses the importance of effectively communicating
findings by including features such as a synopsis (a short writing
sample) and a sample report (a longer writing sample) in every
chapter. These features help students develop skills in
articulating the business value of analytics by communicating
insights gained from a non-technical standpoint.
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