Heritage and tourism mutually reinforce each other, with the presentation of heritage at physical sites mirrored by the ways heritage is presented on the internet. This interdisciplinary book uses humanities and social sciences to analyse the ways that heritage is branded and commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites. The book covers a wide geographic diversity, offering the reader the chance to find cross-cutting themes and area-specific features of the field.

The Wadden Sea Region is comprised of the embanked coastal marshes and islands in the Wadden Sea near Denmark, Germany, and the Netherlands. This area retains an exceptional common history in all its aspects: archaeologically, economically, socially, and culturally. Its settlement history of more than two thousand years is unrivalled and still mirrored in the landscape. Even though it has never constituted a political unity, it still shares a landscape and cultural heritage. For example, the approaches to water management and associated societal organization developed in the region during the last millennium have set significant world standards. This book offers an overview of current research on history, landscape and cultural heritage of the Wadden Sea region.

The urge for regional identity has not declined in the process of globalization. Rather, heritage is used to develop regional distinctiveness and to charge identities with a past. Particularly helpful for this aim are creation stories, Golden Ages or recent, shared traumas. Some themes such as the Roman era or the Second World War appear easier to appropriate than, for example, prehistory. This book assesses the role of heritage in the construction of regional identities in Western Europe. It contains case studies on early medieval heritage in Alsace and Euregio-Meuse Rhine, industrial heritage in the German Ruhr area and competing memories in the Arnhem-Nijmegen region in the Netherlands. It presents new insights into the process of heritage production on a regional level in relationship to processes of identity construction. The theoretical analysis of "heritage" and "regional identity" is innovative as these concepts were hardly analysed in relation to each other before. This book also offers insights into policy, tourism, spatial development and regional development to policymakers, politicians, designers and professionals in the heritage and tourism industries.

The urge for regional identity has not declined in the process of globalization. Rather, heritage is used to develop regional distinctiveness and to charge identities with a past. Particularly helpful for this aim are creation stories, Golden Ages or recent, shared traumas. Some themes such as the Roman era or the Second World War appear easier to appropriate than, for example, prehistory. This book assesses the role of heritage in the construction of regional identities in Western Europe. It contains case studies on early medieval heritage in Alsace and Euregio-Meuse Rhine, industrial heritage in the German Ruhr area and competing memories in the Arnhem-Nijmegen region in the Netherlands. It presents new insights into the process of heritage production on a regional level in relationship to processes of identity construction. The theoretical analysis of "heritage" and "regional identity" is innovative as these concepts were hardly analysed in relation to each other before. This book also offers insights into policy, tourism, spatial development and regional development to policymakers, politicians, designers and professionals in the heritage and tourism industries.