0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All Departments

Providing a New Perspective on Understanding and Measuring of Customer Inspiration (Paperback, 1st ed. 2022): Lisa Stoll Providing a New Perspective on Understanding and Measuring of Customer Inspiration (Paperback, 1st ed. 2022)
Lisa Stoll
R2,327 Discovery Miles 23 270 Ships in 12 - 19 working days

The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars have also become interested in the topic and started to uncover customers' inspiration in the marketing domain. This book aims to advance the research about inspiration in marketing by dedicating three consecutive studies to this topic. First, customer inspiration is defined and conceptualized within the marketing domain. Second, a measurement tool is developed that helps to assess customer inspiration in an actionable way. Third, customer inspiration is placed in relation to other constructs in terms of conceptual and empirical differentiation, as well as its exploratory power.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
External Mission - The ANC In Exile
Stephen Ellis Paperback R320 R286 Discovery Miles 2 860
Saving South Africa - Lessons From The…
Chris Pappas, Sandile Mnikathi Paperback R340 R308 Discovery Miles 3 080
The Giro 100
Herbie Sykes Paperback R913 Discovery Miles 9 130
City Boy - Urban Planning, Municipal…
Mike Tedesco Hardcover R805 R705 Discovery Miles 7 050
Zimbabwe On The Road Less Travelled
Eric Jong Hardcover R490 R452 Discovery Miles 4 520
The Rise And Fall Of The ANC Youth…
Rebone Tau Paperback R230 R213 Discovery Miles 2 130
From the Galley
Matthew Bonvento Hardcover R953 Discovery Miles 9 530
Intex Swim Ring…
R99 Discovery Miles 990
The Sword and the Shield - Britain…
Kristan Stoddart Hardcover R3,585 Discovery Miles 35 850
The Iraq War Encyclopedia
Thomas R. Mockaitis Hardcover R3,343 Discovery Miles 33 430

 

Partners