Analysis of globally famous and critically acclaimed K-content, including Parasite (2019) and Squid Game (2021) Proposal as the snowball effect as a way of understanding the growing discourses of K-content New focus on the objects of K-content and their significance in the global phenomenon of the K-wave Original take on the meaning of K- and its distinction to high Korean culture.

Analysis of globally famous and critically acclaimed K-content, including Parasite (2019) and Squid Game (2021) Proposal as the snowball effect as a way of understanding the growing discourses of K-content New focus on the objects of K-content and their significance in the global phenomenon of the K-wave Original take on the meaning of K- and its distinction to high Korean culture.

* Global interest has been gradually been increasing since the turn of the millennium when K-film began its unprecedented transformation during the Korean popular culture phenomenon coined the Korean Wave. * Timely due to Bong Joon-ho's Parasite, which marked a height in the global appreciation of Korean film (K-film) in 2020 when it became the first foreign language film in history to win an Academy Award. * There are no books or monographs focused on the subject of meaning in K-film, nor that provide a framework for self-interpretation. * There is a need for scholarship that uncovers the meaning that lies beyond the Eurocentric scope of film interpretation. * Provides the needed framework for understanding meaning in K-film, and to make it accessible for both K-film researchers and K-film fans who want to expand their understanding of K-film.