Your ecommerce website probably is a gold vein waiting to be mined, but in order to get those "nuggets" out, you need a good map.

"Add to Cart Tuneup" will be your guide for this expedition.

Don't buy into the idea that having millions of people visit your web store will make your cash register ring non-stop. If your site is not optimized to sell those prospects, all you have is website visitors. You need to convert them to customers, if you want to make money.

In this book, self-made web entrepreneur Luis Hernandez, Jr., shares valuable lessons he learned over 15 years of trial and error.

Back in "good ol' days," (ci. 1994), before most people had even heard about the Internet or the World Wide Web, Luis was busy at work trying to figure out how to build and launch a website, and by 1997 he opened the cyber doors to his online bookstore.

What started in the 3rd bedroom of his Central Florida home, was destined to grow and expand at a fast pace, and by the time Luis sold his online bookstore in early 2013, the business had grown considerably and relocated twice, with the last move in 2005 to a custom-built air-conditioned warehouse employing five people and having served more than 600,000 customers by the end of 2012.

Quite an accomplishment considering that Luis' webstore competitors included retail and book-selling giants such as Amazon and Barnes & Noble, to name only two of the largest ones.

As Luis likes to say, "You can't help it but learn a thing or two about ecommerce in 15 years." But that "thing or two" actually translated into sixty valuable lessons and tips on how to optimize a retail web store in order to maximize sales.

What took Luis a decade-and-a-half to test, tweak, test again, prove, and learn, has been condensed into this book.

No fluff. No bells and whistles. This is a distilled, nuts-and-bolts, hands-on, no-nonsense guide to an ""overnight"" success formula, 15 years in the making.

If by implementing just one idea from this book, your web store captures a single additional sale every other day, your return on investment will be nothing short of incredible.

What would happen then if you were able to implement 5 ideas from this book?

Luis discovered early on in his career that it was much easier to spend time and effort learning what it took to motivate existing website visitors to make a purchase, rather than chasing traffic. So while other merchants wasted time and resources trying to generate more visitors, Luis made money

At the end of the day it is not about being able to brag about how many people visited your store. It's about generating revenues and profits.

Use "Add to Cart Tuneup" to turn website visitors into paying customers.

Search has changed dramatically over the past decade. Gone are the days when stuffing a few extra keywords and hiring your 16-year-old nephew to produce content was all that was needed to propel a webpage to rank number one on Google. Today, search engine algorithms are "smarter" than ever, not only capable of understanding what a website is all about, but also at detecting questionable optimization techniques. If your site is found guilty of doing the latter, the penalties imposed can be devastating. The importance of search engine rankings helped launch the search engine optimization industry, along with a sub-culture of self-appointed "SEO experts" toting bags full of tricks such as hidden text, doorway pages, cloaking, duplicate content, link wheels, and more. Search engines continually upgrade their algorithms to fight dirty SEO tricks, punishing websites that bend the rules, while rewarding websites that make quality contributions through great content and value. Snake E-Oil: The SEO Swindle is written in plain English focusing on topics important to you, the website owner. Learn what's behind SEO and SEM How to avoid penalties and all the associated headaches Uncover "Google's First Page" myth Learn what works, and what doesn't How to deal with SEO "experts" What are on-page, off-page, and negative SEO And more If you own a website or a web store, this book is for you