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This book is about television in Latin America. Its national and
regional industries create most television programming there within
genres developed over time in the region. However, part of the
programming has always come from the U.S., Europe and elsewhere.
With cable, satellite and now streaming TV, that inflow of foreign
programming has increased substantially. While many in the audience
still prefer national or regional programs for their cultural
proximity, an increasing number among the upper-middle and middle
classes, particularly the young, are turning to the new foreign
services, like Netflix, Amazon and Disney for class distinction,
cosmopolitanism or other motives. Among the television industries,
global, regional and national actors are creating a variety of
programs and channels (broadcast, pay-TV and streaming) to segment
and appeal to different parts of the audience.
This book is about television in Latin America. Its national and
regional industries create most television programming there within
genres developed over time in the region. However, part of the
programming has always come from the U.S., Europe and elsewhere.
With cable, satellite and now streaming TV, that inflow of foreign
programming has increased substantially. While many in the audience
still prefer national or regional programs for their cultural
proximity, an increasing number among the upper-middle and middle
classes, particularly the young, are turning to the new foreign
services, like Netflix, Amazon and Disney for class distinction,
cosmopolitanism or other motives. Among the television industries,
global, regional and national actors are creating a variety of
programs and channels (broadcast, pay-TV and streaming) to segment
and appeal to different parts of the audience.
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