This book traces the fascinating history of the first Polish gay and lesbian magazines to explore the globalization of LGBT identities and politics in Central and Eastern Europe during the twilight years of the Cold War. It details the emergence of homosexual movement and charts cross-border flows of cultural products, identity paradigms and activism models in communist Poland. The work demonstrates that Polish homosexual activists were not locked behind the Iron Curtain, but actively participated in the transnational construction of homosexuality. Their magazines were largely influenced by Western magazines: used similar words, discussed similar topics or simply translated Western texts and reproduced Western images. However, the imported ideas were not just copied but selectively adopted as well as strategically and creatively adapted in the Polish magazines so their authors could construct their own unique identities and build their own original politics.

Media matter, particularly to social minorities like lesbian, gay, bisexual, transgender and queer people. Rather than one homogenised idea of the 'global gay', what we find today is a range of historically and culturally specific expressions of gender and sexuality, which are reflected and explored across an ever increasing range of media outlets. This collection zooms in on a number of facets of this kaleidoscope, each chapter discussing the intersection of a particular European context and a particular medium with its affordances and limitations. While traditional mass media form the starting point of this book, the primary focus is on digital media such as blogs, social media and online dating sites. All contributions are based on recent, original empirical research, using a plethora of qualitative methods to offer a holistic view on the ways media matter to particular LGBTQ individuals and communities. Together the chapters cover the diversity of European countries and regions, of LGBTQ communities, and of the contemporary media ecology. Resisting the urge to extrapolate, they argue for specificity, contextualisation and a provincialized understanding of the connections between media, culture, gender and sexuality.

Media matter, particularly to social minorities like lesbian, gay, bisexual, transgender and queer people. Rather than one homogenised idea of the 'global gay', what we find today is a range of historically and culturally specific expressions of gender and sexuality, which are reflected and explored across an ever increasing range of media outlets. This collection zooms in on a number of facets of this kaleidoscope, each chapter discussing the intersection of a particular European context and a particular medium with its affordances and limitations. While traditional mass media form the starting point of this book, the primary focus is on digital media such as blogs, social media and online dating sites. All contributions are based on recent, original empirical research, using a plethora of qualitative methods to offer a holistic view on the ways media matter to particular LGBTQ individuals and communities. Together the chapters cover the diversity of European countries and regions, of LGBTQ communities, and of the contemporary media ecology. Resisting the urge to extrapolate, they argue for specificity, contextualisation and a provincialized understanding of the connections between media, culture, gender and sexuality.

This book traces the fascinating history of the first Polish gay and lesbian magazines to explore the globalization of LGBT identities and politics in Central and Eastern Europe during the twilight years of the Cold War. It details the emergence of homosexual movement and charts cross-border flows of cultural products, identity paradigms and activism models in communist Poland. The work demonstrates that Polish homosexual activists were not locked behind the Iron Curtain, but actively participated in the transnational construction of homosexuality. Their magazines were largely influenced by Western magazines: used similar words, discussed similar topics or simply translated Western texts and reproduced Western images. However, the imported ideas were not just copied but selectively adopted as well as strategically and creatively adapted in the Polish magazines so their authors could construct their own unique identities and build their own original politics.