Presenting a new framework for analysing the intra-party representation and accommodation of ethnic diversity, Bogaards proposes the concept of the 'consociational party' to reveal how consociationalism within parties differs from that among parties.
This unique comparative study examines minority representation and power sharing, in Canada, Fiji, India, Kenya, Malaysia, South Africa, and Yugoslavia, and notes why this matters for social peace and democracy. Case studies of the (former) ruling parties in these diverse societies show how consociational parties struggle with the dual role of representation and accommodation, weakening their performance. Consociational parties have a narrow support base, tend to be dominated by one group, provide conflict management only when in power, benefit from majoritarian institutions, and are associated with democratic decline, breakdown, and even dictatorship. These differences have so far gone unnoticed in the literature, but are brought out by Bogaards' systematic empirical analysis.

This first edition of Personal Selling: Fresh Perspectives is aimed at first-year students studying towards diplomas in Marketing and Retailing at higher education institutions in South Africa. The book is also relevant for students studying towards other business-related qualifications such as the Diploma in Management, the Certificate in Sales Management, the Certificate in Marketing Communications Practice and the Diploma in Business Studies.

Written by South African authors at South African higher education institutions, Personal Selling: Fresh Perspectives, which discusses the fundamentals of sales in South Africa, is divided into four sections:

• Section A: The salesperson;
• Section B: The customer;
• Section C: The selling process; and
• Section D: Sales management.

These four sections guide the reader through specific issues related to personal selling, which includes the attributes of a salesperson, ethical dilemmas faced by salespeople, cross-cultural selling, government tenders and the increasingly tech-driven sales environment.

Personal Selling: Fresh Perspectives is an invaluable resource for all sales management students, lecturers and practitioners, and is accompanied by supplementary resources such as Test Banks and PowerPoint slide summaries of each of the ten chapters in the book.

This unique comparative study examines minority representation and powersharing in Canada, Kenya, South Africa, Fiji, India, Malaysia, and Yugoslavia. Presenting a new concept of the 'consociational party', Bogaards explores how diversity differs within parties and why it matters for social peace and democracy.