The book presents a methodology, which will be a useful tool to analyze the feasibility of any farm or company. It might be a unique guide for students and teachers of Business Management & Marketing. The technique used in the book will be an important pathway for profitability assessment of initial investment, which will provide information about profit and risk of the investment. This profitability model will be a valuable management tool to farm owners, investors, financial institutions and banks. The model can be used in planning as well as during the operations of the farm. The tool developed here can also be applied in evaluation of any other investment and operations. The relevant agencies can use the information to formulate policies and programmes. Thus, a company would advance in a sustainable way.