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Kommerzielle Nutzung des Internet - Unterstutzung von Marketing, Produktion, Logistik und Querschnittsfunktionen durch... Kommerzielle Nutzung des Internet - Unterstutzung von Marketing, Produktion, Logistik und Querschnittsfunktionen durch Internet, Intranet und kommerzielle Online-Dienste (German, Paperback, 2., vollst. erw. u. uberarb. Aufl. Softcover reprint of the original 2nd ed. 1998)
Paul Alpar; Assisted by S. Leich, M. Quest
R1,415 Discovery Miles 14 150
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Paul Alpar und seine Mitarbeiter stellen die kommerziellen Moglichkeiten des Internet in einem betriebswirtschaftlichen Rahmen dar. Sie erklaren verstandlich die technischen Grundlagen sowie die wichtigsten Dienste und analysieren die Einsatzpotentiale. Abbildungen und Tabellen geben dem Leser Entscheidungshilfen fur eigene Internetanwendungen."

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