Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok-the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.

Topics in Ecological and Environmental Microbiology provides an overview of ecological aspects of the metabolism and behavior of microbes, microbial habitats, biogeochemical cycles, and biotechnology. This essential reference was designed by selecting relevant chapters from the authoritative and comprehensive Encyclopedia of Microbiology," " 3rd edn., and inviting the original authors to update their material to include key developments and advances in the field. This concise and affordable book is an essential reference for students and researchers in microbiology, mycology, immunology, environmental sciences, and biotechnology.
Written by recognized authorities in the fieldIncludes topics such as air quality, marine habitats, food webs, and microbial adhesionProvides a thematic mix of both classic and cutting -edge reviews, with suggested further reading in each chapter

The Handbook Series on Semiconductor Parameters will consist of 5 volumes and will include data on the most popular semiconductor materials. These volumes aim to be a basic reference for scientists, engineers, students and technicians working in semiconductor materials and devices. The books have been kept compact but comprehensive and contain the values of frequently needed parameters selected and commented by leading experts on these materials. The first volume will include data on Si, Ge, diamond, GaAs, GaP, GaSb, InAs, InP, and InSb.

The two volumes "New Developments in Polymer Analytics" deal with recent progress in the characterization of polymers, mostly in solution but also at sur faces. Despite the fact that almost all of the described techniques are getting on in years, the contributions are expected to meet the readers interest because either the methods are newly applied to polymers or the instrumentation has achieved a major breakthrough leading to an enhanced utilization by polymer scientists. The first volume concentrates on separation techniques. H. Pasch summarizes the recent successes of multi dimensional chromatography in the characteriza tion of copolymers. Both, chain length distribution and the compositional het erogeneity of copolymers are accessible. Capillary electrophoresis is widely and successfully utilized for the characterization of biopolymers, particular of DNA . It is only recently that the technique has been applied to the characterization of water soluble synthetic macromolecules. This contribution of Grosche and Engelhardt focuses on the analysis of polyelectrolytes by capillary electophore sis. The last contribution of the first volume by Coelfen and Antonietti summa rizes the achievements and pitfalls of field flow fractionation techniques .The major drawbacks in the instrumentation have been overcome in recent years and the "triple F techniques" are currently advancing to a powerful competitor to size exclusion chromatography.

The Handbook Series on Semico nductor Parameters will consist of 5 volumes and will include data on the most popular semiconductor materials. These volumes aim to be a basic reference for scientists, engineers, students and technicians working in semiconductor materials and devices. The books have been kept compact but comprehensive and contain the values of frequently needed parameters selected and commented by leading experts on these materials. The first volume will include data on Si, Ge, diamond, GaAs, GaP, GaSb, InAs, InP, and InSb.

Learning design is an ill-structured process that must account for multiple stakeholders, contextual constraints, and other instructional needs. Whereas many theories outline learning theories, less is known about the formative design process and how it impacts the design and development of learning technologies. This is critical because a formative view considers the issues that educators encounter and how to overcome them during the learning design process. This edited volume provides a multi-faceted look at theories, studies, and design cases that employ formative design in learning across multiple domains. Topics include processes oriented around design thinking, design-based research, and others. Additional chapters provide contextual considerations, such as describing how formative design was used to design learning solutions for STEM learning and food banks, as well as overcoming challenges in emergency remote teaching. In doing so, the book provides an interdisciplinary view that explores how scholars and practitioners engage in formative practices that support a wide array of learners and contexts. 

This book is an essential supplement for MOST (Maynard Operation Sequence Technique) certification training. An excellent resource for practicing professionals and newcomers in the fields of industrial engineering and management, it provides a detailed explanation of each of the three MOST Systems. This edition is updated with relevant examples using today's technology to develop engineered standards. Content includes refreshed charts and guidelines to selecting a MOST System and completing a MOST analysis based on the application rules for BasicMOST, MiniMOST and MaxiMOST. A new informative chapter highlights the use of standards to improve workforce performance and increase productivity. A must for MOST certification for engineers, productivity improvement specialists, staffing, and costing professionals. Certification training can be completed online and worldwide through authorized partners.

Encyclopedia of Microbiology, Fourth Edition, Five Volume Set gathers both basic and applied dimensions in this dynamic field that includes virtually all environments on Earth. This range attracts a growing number of cross-disciplinary studies, which the encyclopedia makes available to readers from diverse educational backgrounds. The new edition builds on the solid foundation established in earlier versions, adding new material that reflects recent advances in the field. New focus areas include `Animal and Plant Microbiomes' and 'Global Impact of Microbes`. The thematic organization of the work allows users to focus on specific areas, e.g., for didactical purposes, while also browsing for topics in different areas.

Mit seiner Theorie der Gerechtigkeit löste John Rawls (1921–2002) eine Renaissance der normativen politischen Theorie aus, da sie Fragen nach der gerechten Verteilung von Gütern und Chancen wieder als eine zentrale philosophische Aufgabe ernst nahm. Es gilt als eines der einflussreichsten Werke der politischen Philosophie des 20. Jahrhunderts und kann nach wie vor als konstruktiver Beitrag zu aktuellen Diskussionen um Verteilungsgerechtigkeit gesehen werden. Mit seinem zweiten Hauptwerk Politischer Liberalismus hat er die Debatte eröffnet, wie wir unter Bedingungen einer pluralistischen Gesellschaft auf vernünftige Weise gemeinsam leben können. Das Werk von Rawls besitzt eine zentrale Bedeutung für die politische Philosophie der Gegenwart und für angrenzende Disziplinen wie Sozialwissenschaften, Rechtswissenschaften oder Theologie. Das Handbuch ist das erste deutschsprachige Nachschlagewerk, welches auf dem aktuellen internationalen Forschungsstand das Gesamtwerk von Rawls in seiner Entwicklung darstellt, zentrale Begriffe erläutert und zudem die wichtigsten Referenzen und Diskussionen vorstellt.

This edition: Includes new chapter on data science Updated material on measurement error, deterministic modeling, infectious diseases, preferential sampling Introduces modern computational methods, including INLA, together with code for implementation Represents major new direction in environmental epidemiology Full color throughout Underscores increasing need to consider dependencies in both space and time when modeling epidemiological data. Students learn how to identify and model patterns in spatio-temporal data as well as exploit dependencies over space and time to reduce bias and inefficiency.

Edmund Hlawka is a leading number theorist whose work has had a lasting influence on modern number theory and other branches of mathematics. He has contributed to diophantine approximation, the geometry of numbers, uniform distributions, analytic number theory, discrete geometry, convexity, numerical integration, inequalities, differential equations and gas dynamics. Of particular importance are his findings in the geometry of numbers (especially the Minkowski-Hlawka theorem) and uniform distribution. This Selecta volume collects his most important articles, many of which were previously hard to find. It will provide a useful tool for researchers and graduate students working in the areas covered, and includes a general introduction by E. Hlawka.

The C.I.M.E. session in Diophantine Approximation, held in Cetraro (Italy) June 28 - July 6, 2000 focused on height theory, linear independence and transcendence in group varieties, Baker's method, approximations to algebraic numbers and applications to polynomial-exponential diophantine equations and to diophantine theory of linear recurrences. Very fine lectures by D. Masser, Y. Nesterenko, H.-P. Schlickewei, W.M. Schmidt and M. Walsschmidt have resulted giving a good overview of these topics, and describing central results, both classical and recent, emphasizing the new methods and ideas of the proofs rather than the details. They are addressed to a wide audience and do not require any prior specific knowledge.

The book presents an in-depth study of arbitrary one-dimensional continuous strong Markov processes using methods of stochastic calculus. Departing from the classical approaches, a unified investigation of regular as well as arbitrary non-regular diffusions is provided. A general construction method for such processes, based on a generalization of the concept of a perfect additive functional, is developed. The intrinsic decomposition of a continuous strong Markov semimartingale is discovered. The book also investigates relations to stochastic differential equations and fundamental examples of irregular diffusions.

"This book by a leading researcher and masterly expositor of the subject studies diophantine approximations to algebraic numbers and their applications to diophantine equations. The methods are classical, and the results stressed can be obtained without much background in algebraic geometry. In particular, Thue equations, norm form equations and S-unit equations, with emphasis on recent explicit bounds on the number of solutions, are included. The book will be useful for graduate students and researchers." (L'Enseignement Mathematique) "The rich Bibliography includes more than hundred references. The book is easy to read, it may be a useful piece of reading not only for experts but for students as well." Acta Scientiarum Mathematicarum