Expert Facebook advertising techniques you won't find anywhere else

Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.

Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.

Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now.Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effectHow to launch a Facebook advertising campaign and crucial monitoring and optimizing techniquesEssential metrics and reporting considerationsCaptivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successesTasty bonus: a robust targeting appendix jam-packed with amazing targeting combos

Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.

Neurologic illness represents a major portion of clinical medicine and challenges the diagnostic and therapeutic acumen of all physicians. It is the purpose of this series to familiarize our colleagues with common clinical disorders and to emphasize not only examination techniques but also to discuss therapeutic and investigative implications. Pitfalls will also be emphasized. In this way, we hope to create a practical set of volumes that will stimulate the reader to "use" these books routinely rather than to set them on the shelf as a reference text. In the past few years, there has been a revolution in the field of neurology with the development of new techniques for brain imaging and further understanding of the role of neurotransmitters. We hope to meet the needs of our colleagues by this practical clinical series. MICHAEL I. WEINTRAUB, M.D. April,1983 ACKNOWLEDGMENTS Hysterical conversion reactions (HCR) are among the most common clinical states confronting the physician. Despite the ubiquity of this condition there has been a virtual absence of a standard text on the subject. For over twelve years I have reflected on this topic and have felt the need for a book that would instruct my medical colleagues to deal accurately and effectively with this problem. I was fortunate to work with Dr. Bernard H. Smith who introduced me to the wide spectrum of HCR. Drs. Gilbert H.

Annual Reports in Organic Synthesis 2004 provides an organized annual review of synthetically useful information that proves beneficial to organic chemists, both specialists and nonspecialists in synthesis.

Information appears as promptly as possible after the close of the abstracting period and is presented in an organized manner.

Chapters I to III are organized by reaction type.
Chapter IV deals with methods of synthesizing heterocyclic systems.
Chapter V covers the use of protecting groups.
Chapter VI deals with those synthetically useful transformations that do not fit easily into the first three chapters.
In Chapter VII, the reviews have been divided into sections to help the reader to quickly find a review on a specific topic.

This organized, annual serial provides a general review of structure/activity information for each synthetic compound discussed, clearly illustrates structures of compounds in every feasible synthetic pathway, and provides references to the primary literature for each reaction discussed.

One of the more difficult problems facing chemists today is that of "keeping up with the literature." Thus, an organized annual review of synthetically useful information would prove beneficial to nearly all organic chemists, both specialists and non-specialists in synthesis. Weintraub "et al." are very successful in creating such an original review.
Key Features
* Provides clearly illustrated structures of compounds in every feasible synthetic pathway
* Presents a general review of structure/activity information for each synthetic compound
* Includes extensive reference information on additional publications available for each reaction discussed
* Yields a current awareness of the literature, ideas for research, and questions for cumulative exams
* Highlights papers dealing with asymmetric
syntheses
* Remains the most comprehensive, reasonably priced compilation of its type

This handy inexpensive reference tool is an organized annual review of synthetically useful information. It abstracts synthetic reactions from the major chemistry journals of the past year and includes reactions and methods that are new and reasonably general. The reactions are presented in a convenient pictorial format designed for rapid visual retrieval of information. A comprehensive table of contents and a senior author index are included.
The "Journal of the American Chemical Society" has aptly described this publication as an "aid to the harassed organic chemist who cannot keep up with the never-diminishing stream of new primary literature" and hails it "an outstandingly good buy."
Key Features
* Provides clearly illustrated structures of compounds in every feasible synthetic pathway
* Presents a general review of structure/activity information for each synthetic compound
* Includes extensive reference information on additional publications available for each reaction discussed
* Yields a current awareness of the literature, ideas for research, and questions for cumulative exams
* Remains the most comprehensive, reasonably priced compilation of its type

This handy reference tool is an organized annual review of synthetically useful information. It abstracts synthetic reactions from the major chemistry journals of the past year and includes reactions and methods thatare new and reasonably general. The reactions are presented in a convenient pictorial format designed for rapid visual retrieval of information. A comprehensive table of contents and a senior author index are included.
The "Journal of the American Chemical Society" has aptly described this publication as an"aid to the harassed organic chemist who cannot keep up with the never-diminishing stream of new primary literature"and hails it"an outstandingly good buy."
Key Features
* Provides clearly illustrated structures of compounds in every feasible synthetic pathway
* Presents a general review of structure/activity information for each synthetic compound
* Includes extensive reference information on additional publications available for each reaction discussed
* Yields a current awareness of the literature, ideas for research, and questions for cumulative exams
* Remains the most comprehensive, reasonably priced compilation of its type

This handy reference tool is an organized annual review of synthetically useful information. It abstracts synthetic reactions from the major chemistry journals of the past year and includes all reactions and methodsthat are new and reasonably general. The reactions are presented in a convenient pictorial format designed for rapid visual retrieval of information.
The "Journal of the American Chemical Society "has aptly described this publication as an"aid to the harassed organic chemist who cannot keep up with the never-diminishing stream of new primary literature"and hails it"an outstandingly good buy."
Key Features
* Clearly illustrated structures of compounds in every feasible syntheticpathway
* A general review of structure/activity information for each synthetic compound
* Extensive reference information provided for additional publications available for each reactiondiscussed