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Managing Innovation & Entrepreneurship in Technology Based Firms (Hardcover): M.J.C. Martin Managing Innovation & Entrepreneurship in Technology Based Firms (Hardcover)
M.J.C. Martin
R4,126 Discovery Miles 41 260
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Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.

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