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When Innovation is considered one of the key drivers of corporate
success, why do organisations struggle to implement it? Research
suggests that innovations fail due to a lack of acceptance by
employees; therefore an understanding of potential adopters and the
factors influencing their decisions is essential. Despite much
research on adoption of innovation by an organization, very little
is known about its acceptance by individuals within it. Managing
Innovation Adoption is about managing technological innovation
implementation at work in an effective way by presenting a new
theoretical framework. Based on the theory of reasoned action
(TRA), the technology acceptance model (TAM) and other conceptual
frameworks, Dr Talukder's enhanced model combines factors from
existing and original models to create a coherent new model. The
data collected proves that it can be used to assist a broader
understanding of how people in an organization adopt and use
innovations. As well as contributing to academic knowledge, the
author's discoveries have practical implications for organizations,
managers, administrators and employees.
When Innovation is considered one of the key drivers of corporate
success, why do organisations struggle to implement it? Research
suggests that innovations fail due to a lack of acceptance by
employees; therefore an understanding of potential adopters and the
factors influencing their decisions is essential. Despite much
research on adoption of innovation by an organization, very little
is known about its acceptance by individuals within it. Managing
Innovation Adoption is about managing technological innovation
implementation at work in an effective way by presenting a new
theoretical framework. Based on the theory of reasoned action
(TRA), the technology acceptance model (TAM) and other conceptual
frameworks, Dr Talukder's enhanced model combines factors from
existing and original models to create a coherent new model. The
data collected proves that it can be used to assist a broader
understanding of how people in an organization adopt and use
innovations. As well as contributing to academic knowledge, the
author's discoveries have practical implications for organizations,
managers, administrators and employees.
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