The paperback of the critically acclaimed popular history book: the story of the South Sea Bubble which in Balen's hands becomes a morality tale for our times. A classic collision of political ambition, mercenary greed and financial revolution. The early years of the 18th-century produced two great monuments: one, Christopher Wren's new cathedral of St Paul's, an enduring testament to principled craft and masterful construction; the other, an empty fraud of such magnitude that its collapse threatened to overturn monarchies and governments. Its failure delayed the introduction of modern market economies by two generations. Yet the full scale of this monumental deceit was quietly covered up and hidden, its enduring legacy a poorly understood colloquialism: the South Sea Bubble. It was all planned by one ambitious promoter, who had decided to launch 'a company for carrying on an undertaking of great advantage, but nobody to know what it is'. This eighteenth-century mission statement has now acquired an almost uncanny resonance: these words could aptly have been applied to the bursting of the internet bubble and the collapse of Enron. With the financial scandals that have beset global companies recently, such as Rank Xerox and Worldcom, this tale is all the more relevant today. Balen reveals the full story of corruption and scandal that attended the birth of the first shareholder economy, and with it uncovers a parable for our times.

&#8220Balen reminds us that the murky tale of the first bubble stands as a cautionary tale for our time." --Lisa Jardine, London Times The greatest financial scandal in history was not the collapse of Enron or WorldCom, not a piece of insider trading from the 1980s, not a hedge fund leveraged to a trillion dollars or a crooked offshore account. It was bigger than all of them combined. So vast, in fact, that it threatened to bankrupt an entire nation's wealth, transforming old monied families with centuries of affluence into the newly destitute. The South Sea Bubble was a share scheme allowed to run crazily out of control. Modeled on the share trading that had just transformed the rival French economy, it was masterminded by an unscrupulous Englishman who saw a route to untold riches selling shares in a valueless company. The South Sea Company was supposed to establish a lucrative trade in silver and spices between England and the Americas. But there was a problem hidden from investors: for almost the entire duration of its sorry history the Company didn't even own a boat. For the first time Malcom Balen tells the dramatic full story of how the fraud was carried out and covered up. Although set in the mazy back alleys of the newly inaugurated financial districts of London and Paris of the 1720s it remains utterly a tale of our times.