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Der Kunde als Innovationspartner - Konsumenten integrieren, Flop-Raten reduzieren, Angebote verbessern (German, Hardcover, 2007... Der Kunde als Innovationspartner - Konsumenten integrieren, Flop-Raten reduzieren, Angebote verbessern (German, Hardcover, 2007 ed.)
Ralf Reichwald, Anton Meyer, Marc Engelmann, Dominik Walcher
R1,767 Discovery Miles 17 670
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Innovationen, die auf Kundenwissen aufbauen, haben deutlich hohere Erfolgs- und damit Umsatzchancen. Dieses Buch zeigt anschaulich, wie Unternehmen Kunden konkret in Innovationsprozesse einbinden. Die Leser erhalten Anregungen und Werkzeuge an die Hand, um das kreative Potenzial ihrer unternehmensexternen Quellen fur Produkt- und Leistungsinnovationen zu nutzen.

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