This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented exploratory case studies, the authors provide fresh examples from business practice that are easy to comprehend by undergraduate students, and are easily applied by managers in the field. The book consists of three main parts, covering important aspects of B2B branding. It presents several aspects of external as well as internal branding, supplemented by novel approaches in B2B branding. In addition, the book offers examples of best practices, as well as notable mistakes made by companies involved in branding processes. Thus, it provides a holistic perspective, which will enable companies to learn not only about best practices, but also about pitfalls in the area of corporate branding. In addition to the novel practical cases, each chapter provides relevant theoretical underpinnings presented in a simple, down-to-earth manner. The book highlights recent research areas and coming trends within B2B branding. The book is suitable for everyone with an interest in B2B branding, regardless of background or previous knowledge of branding.

Spatial variation and patterning in the distribution of artefacts are topics of fundamental significance in Balkan archaeology. For decades, archaeologists have classified spatial clusters of artefacts into discrete "cultures", which have been conventionally treated as bound entities and equated with past social or ethnic groups. This timely volume fulfils the need for an up-to-date and theoretically informed dialogue on group identity in Balkan prehistory. Thirteen case studies covering the beginning of the Neolithic to the Middle Bronze Age and written by archaeologists conducting fieldwork in the region, as well as by ethnologists with a research focus on material culture and identity, provide a robust foundation for exploring these issues. Bringing together the latest research, with a particular intentional focus on the central and western Balkans, this collection offers original perspectives on Balkan prehistory with relevance to the neighbouring regions of Eastern and Central Europe, the Mediterranean and Anatolia. Balkan Dialogues challenges long-established interpretations in the field and provides a new, contextualised reading of the archaeological record of this region.

Spatial variation and patterning in the distribution of artefacts are topics of fundamental significance in Balkan archaeology. For decades, archaeologists have classified spatial clusters of artefacts into discrete "cultures", which have been conventionally treated as bound entities and equated with past social or ethnic groups. This timely volume fulfils the need for an up-to-date and theoretically informed dialogue on group identity in Balkan prehistory. Thirteen case studies covering the beginning of the Neolithic to the Middle Bronze Age and written by archaeologists conducting fieldwork in the region, as well as by ethnologists with a research focus on material culture and identity, provide a robust foundation for exploring these issues. Bringing together the latest research, with a particular intentional focus on the central and western Balkans, this collection offers original perspectives on Balkan prehistory with relevance to the neighbouring regions of Eastern and Central Europe, the Mediterranean and Anatolia. Balkan Dialogues challenges long-established interpretations in the field and provides a new, contextualised reading of the archaeological record of this region.

The past, present, and possible future of the agency designed to act as the world's environmental conscience. The United Nations Environmental Programme (UNEP) was founded in 1972 as a nimble, fast, and flexible entity at the core of the UN system--a subsidiary body rather than a specialized agency. It was intended to be the world's environmental conscience, an anchor institution that established norms and researched policy, leaving it to other organizations to carry out its recommendations. In this book, Maria Ivanova offers a detailed account of UNEP's origin and history. Ivanova counters the common criticism that UNEP was deficient by design, arguing that UNEP has in fact delivered on much (though not all) of its mandate.