Mark is one of the most indomitable yet gentle spirits I ve ever met. He will always be one of my favorite artists I ve ever worked with. And someday when I grow up, I want to be just like him. Alice Cooper. This book is a puzzle. The outside frame pieces are about me, but the picture wouldn t be complete without the perspectives of all the people telling you about me. Mark Volman. Mark Volman has led a storied life, and many of those stories are contained in Happy Forever. A true son of southern California, he has gone from topping the charts with The Turtles ( Happy Together ) to underground cred with Frank Zappa and beyond. As Flo & Eddie, Mark and his longtime singing partner Howard Kaylan were the not-so-secret ingredient on many other artist s records, taking Bruce Springsteen into the Top 10 for the very first time and helping T. Rex dominate the British charts. Then came The Ramones, U2, Blondie, Duran Duran, and so many more; the list of credits is long and varied. Happy Forever covers all of that, along with subsequent forays into animation, a stint as a radio personality in Los Angeles and New York, and a midlife return to academia, which led Mark to create and run innovative college programs in LA and Nashville. But this is not the world according to Mark Volman, and it is not your average musical autobiography. Alongside his own comments, this uniquely insightful book contains contributions from more than one hundred of Mark s peers, friends, and lovers who share their thoughts on the man himself and on topics that span the social and cultural landscape of past half-century. Happy Forever s cast list reads like a who s who of popular music, featuring members of The Doors, The Monkees, The Byrds, The E Street Band, and many more; producers Tony Visconti, Bob Ezrin, and Hal Willner; voice actors from The Simpsons and the Firesign Theatre; and key figures from the worlds of radio, animation, and academia. The book also includes previously unseen photographs and forewords by Alice Cooper and Chris Hillman.

A bunch of guys get together and start a band. From a legal/business perspective what does that mean? Maybe the guys are in high school and just hanging out and jamming. They get better and better and the next thing you know, they start performing in schools and small clubs. What does that legally mean? People start talking about them and all of a sudden wow, someone actually offers money for them to play at a private party. Now what is the world does that legally mean? It mean your legally in business, in fact, surprise, your in the music business. How much money you make, how big you become is determined by how many consumers enjoy or hate you (get emotionally and psychologically excited about your music, looks, backstory, blah, blah, blah), and how much they will PAY (to see, hear, and associate with the image/emotions they have of you in their heads) and the rest is history. This book is about The Recording Biz Co-Writing Sole Proprietorship Master Licenses SoundExchange Creativity Rack Jobbers Sony Music The Foundation 360 Deals Universal Music Creative System Musicians Songwriters BGV's Personal Managers I.A.T.S.E. Music Publishers Royalties AF of M Videos Microphones NACA Warner Music Notice of Intent to Obtain a Compulsory License Spotify Concert Promotion Attorneys CAA Master Session Rates Pitch Memo The Concert/Touring Business Logic Pro Group Provisions Collaborations Agents Publicists Social Media Talent IFPI Record Producers Labels Diamond Sales Revenue Stream Financials Creative Destruction Creating a Local Buzz Term Major Labels SESAC Mix Down The Digital Revolution iTunes Copyrights Blanket License ICM YouTube Cloud Music Demo Session Rates Ticket Scalping The Berne Convention The Act of 1976 Price Elasticity Sonny Bono Phonorecords Guarantee Plus a Percentage of the Net Fair Use Rights Time Warner Serious Music Market Intellectual Properties DPD Mastering Bertelsmann Career Songs WebSites Ten Writing Principles Music & Intelligence Published Live Nation Riders Video Streaming Notice of Breach Apps Units Transcription License Interactive Streaming ASCAP Limited Liability Corporations One-Stops Clear Channel Guarantee Plus a Bonus Internet UTA Pollstar Affiliate Labels NPR Radio Master Lease Deal Billboard Magazine Branding Big Champagne Internet Radio BMI Unions Mass Merchandisers The X Factor Tour Support Digital Downloads Artist Image Guarantee Versus A Percentage of the Gate Free Goods Packaging Fees Points Shark Deal WME2 A&R Publicity Showcases Amazon.com Deal Memo Development Deal RIAA Promotion Sales Multiple-Rights Deals Platinum Sales Controlling Law Copyright Assignment AEG Live Signing Acts Pick Up Option Commitment Album Merchandise Producer Aesthetics Pick Up Patterns Scales Contracts Effects Studios Pro-Tools Consoles Audio Engineers Advances The Formula Grand of Rights Notices Controlled Composition Clause Grammy Awards Distribution Overdubbing Managers Agents Trust Power of Attorney Booking Agents Entertainment Economics Culture Icons IEBA Straight Guarantee Profit Margins Deposits Artist Compensation Binding Effect Radio Airplay Scaling the House TicketMaster Representation Think Like a Beatle Moguls Super Star Artist Music Companies Networking Trends CDs Price Elasticity The No Starving Artist Rule Award Shows Timing Technology Rider Road Managers AARC Actors Equity Association Mastering Independent Labels Promotional Copies Digital Subscription Services Co-Publishing Deals Satellite Digital Services Video Streaming Cell Phone Downloads Payment Rates and Schedules Synchronization License The Emotion Business Recapturing of Rights Global Revenues File Sharing The Digital Revolution.