In Austrian economic thought, "human action" guides all social and cultural experience. For both the real world and for fictional texts, this starting point can illuminate literature in new ways and offer valuable insight for literary critics who have previously been beholden to Marxism and other anti-capitalist perspectives. In Re-Reading Economics in Literature: A Capitalist Critical Perspective, Matt Spivey posits that in its relationship to literature, Austrian economic criticism entails a methodology that embraces the following: 1) an analytical reading that promotes both the individual artist as the creator of literature and the individual reader as the consumer of literature; 2) an understanding of the entrepreneurial quality of literature, that capitalism is a system that embraces creativity and evolution in the marketplace; and 3) a recognition of subjective value as fundamental to human choice and action, both in art and in the real world. In addition to the study of the individual, Spivey also incorporates the concepts of business cycles, government intervention, social dynamics, and technological evolution in his analysis. Scholars of literary studies and economics will find this book particularly useful.