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This volume integrates multimodal theoretical frameworks with those
from graphic communication and information design and applies this
critical synthesis to the examination of the changes and
relationships that occur when multimodal documents are distributed
across various means and channels of consumption. Drawing on
examples from popular newspapers and store catalogs, the book's
specific focus is on documents as sets, here defined as the
collective of all the assorted forms of a document published across
multiple mediums and modes. This approach affords a multi-layered
analysis of multimodal documents more broadly, in addition to
engaging in questions about the very definition of a document and
the terminology we use in relation to documents, including genres,
mediums, and modes. As both a critical examination of the
theoretical frameworks employed in literature on documents and a
way forward for new approaches to analyzing multimodal texts, this
volume is key reading for students and scholars in multimodality,
graphic communication, design, media studies, and information
science.
This volume integrates multimodal theoretical frameworks with those
from graphic communication and information design and applies this
critical synthesis to the examination of the changes and
relationships that occur when multimodal documents are distributed
across various means and channels of consumption. Drawing on
examples from popular newspapers and store catalogs, the book's
specific focus is on documents as sets, here defined as the
collective of all the assorted forms of a document published across
multiple mediums and modes. This approach affords a multi-layered
analysis of multimodal documents more broadly, in addition to
engaging in questions about the very definition of a document and
the terminology we use in relation to documents, including genres,
mediums, and modes. As both a critical examination of the
theoretical frameworks employed in literature on documents and a
way forward for new approaches to analyzing multimodal texts, this
volume is key reading for students and scholars in multimodality,
graphic communication, design, media studies, and information
science.
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