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Markt- und Wettbewerbsbeobachtung fur Unternehmensnetzwerke (German, Paperback, 2005 ed.): Melanie Fritz Markt- und Wettbewerbsbeobachtung fur Unternehmensnetzwerke (German, Paperback, 2005 ed.)
Melanie Fritz; Foreword by Gerhard Schiefer
R2,219 Discovery Miles 22 190
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Melanie Fritz zeigt, wie das Internet fur die Markt- und Wettbewerbsbeobachtung in Unternehmensnetzwerken genutzt werden kann. Auf der Basis verschiedener Forschungsgebiete entwickelt sie ein Konzept, das die personalisierte Bereitstellung relevanter Informationen fur einzelne Unternehmen ermoglicht.

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