Successful business communication is more than simply speaking your client's language. At the heart of all effective communication lies a fundamental understanding of human behavior. The natural result of globalization is a level of behaviors that we all share and expect. However, underneath this level are many other influencing factors. We tend to view the situation around us according to our own expectations which are often shaped by our cultural backgrounds. What happens, though, when our cultures are so different that the expectations collide? This book combines theory and practice in a way that helps you as a busy intercultural manager understand what others are communicating to you and those around you. We take apart real examples of intercultural business interaction and show you how deeply embedded cultural norms are found within a simple conversation. Then we offer you important tools and principles that you can use to improve your own intercultural business communication. After reading this book, you should have a good understanding of the basic culture types, and be able to identify most cultures based on the principles described here. Additionally, you will know which social issues, attitudes, and values appear even in the most rational business negotiation. Most importantly, your cultural awareness will help you build successful and lasting relationships with your clients across regional and global boundaries.

Das Lehr- und Arbeitsbuch wendet sich an diejenigen, die an deutschsprachigen Hochschulen studieren oder wissenschaftlich arbeiten wollen und deren Muttersprache nicht Deutsch ist. Voraussetzung fur die Arbeit mit diesem Buch ist ein fortgeschrittenes Sprachniveau (C1). Angestrebt wird eine souverane Beherrschung der Wissenschaftssprache Deutsch und damit eine wissenschaftskommunikative Kompetenz auf hohem Niveau (C2). Das Buch ist geeignet fur studienbegleitende oder -vorbereitende Kurse an deutschsprachigen Hochschulen sowie fur den weltweiten Einsatz an Universitaten, deutschen Auslandsschulen oder Sprachinstituten. Es bietet aufgrund seiner Reichhaltigkeit und durch den Loesungsschlussel im Internet motivierten Lernern auch die Moeglichkeit zum Selbststudium.